Samsung Art Store and Art Basel Team Up to Deliver World-Class Art to Your Living Room
There has always been something almost mythological about Art Basel. For decades, it has stood as one of the most prestigious art fairs on the planet, drawing collectors, curators, artists, and enthusiasts from every corner of the globe to the culturally rich city of Basel, Switzerland. Attending in person has long been a privilege reserved for the few. Now, thanks to a landmark collaboration between Samsung Electronics and Art Basel, that experience is making its way into homes around the world — no passport required.
Samsung Electronics, recognized globally as both a display industry leader and the Official Art TV of Art Basel, has officially announced the launch of the Art Basel in Basel 2026 Collection, available exclusively on Samsung Art Store. This curated digital exhibition brings together 24 carefully selected works by Swiss and Switzerland-based artists, sourced from eight of the most acclaimed galleries participating in Art Basel in Basel 2026. The live fair itself runs from June 18 to 21 in Switzerland, but through Samsung Art Store, the experience extends far beyond the walls of Messe Basel and far beyond those four days.
What Is Samsung Art Store?
For those unfamiliar, Samsung Art Store is a subscription-based digital art platform built directly into Samsung's The Frame TV and other compatible Samsung Art TV displays. It serves as a gateway to thousands of curated artworks spanning a vast range of styles, movements, periods, and cultures — from classical masterpieces to contemporary works by living artists. When a Samsung Art TV is in Ambient Mode or Art Mode, it transforms from a conventional television screen into a stunning digital canvas, displaying artwork with museum-quality precision and virtually zero glare thanks to Samsung's Matte Display technology.
The platform has grown into far more than a screensaver feature. It is a living gallery, updated regularly with new collections and collaborations, designed for people who want art to be an active part of their home environment rather than an afterthought. The partnership with Art Basel is one of the most high-profile expressions of that ambition.
Inside the ABB 2026 Collection
The Art Basel in Basel 2026 Collection — referred to as the ABB 2026 Collection — is a direct reflection of the remarkable creative energy that makes Art Basel in Basel one of the most influential art events of any given year. The 24 works included in the collection span a wide variety of mediums, visual languages, and artistic perspectives, all united by their connection to Switzerland's vibrant and historically significant art scene.
Works were drawn from eight renowned galleries that are actively exhibiting at the 2026 fair, ensuring that what Samsung Art Store users receive is not a retrospective or a secondary selection, but a living, contemporary snapshot of what is happening in the Swiss and global art world right now. This alignment between the physical fair and the digital collection is a deliberate and meaningful design choice — it closes the gap between the gallery experience and the home experience in a way that feels authentic rather than imitative.
A Vision for Art in Everyday Life
Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics, spoke about the significance of the launch and the broader philosophy driving it. "Basel has a distinct place in the art world, and this collection reflects the creative range that makes the fair so meaningful," he said. "Through our longstanding partnership with Art Basel, we are helping customers turn their screens into a personal space for discovering, displaying and living with art."
That phrase — living with art — captures something essential about what Samsung is building. The traditional model of art consumption is passive and intermittent: you visit a gallery or museum, you observe, and then you leave. The work stays behind. What Samsung Art Store proposes is a fundamentally different relationship with art, one in which the work is present in your daily life, changing with your mood, the season, or the occasion, always there to be discovered anew.
For many Samsung Art TV owners, the platform has already become exactly that. The ABB 2026 Collection simply raises the ceiling of what is possible within that experience by bringing the prestige and curatorial rigor of Art Basel directly into the equation.
Why This Collaboration Matters for Art Lovers and Tech Users Alike
The Samsung and Art Basel partnership is not new, but it continues to deepen and evolve in ways that benefit both communities. For art lovers, the collaboration democratizes access to works that would otherwise be seen only by those who can afford to travel to Switzerland and attend an invitation-driven international fair. For technology users, it demonstrates that the screens in our homes can serve purposes far more meaningful than streaming content — they can be instruments of culture, beauty, and personal expression.
There is also a broader cultural argument here. As digital displays improve in quality and fidelity, and as platforms like Samsung Art Store grow in depth and sophistication, the distinction between a physical gallery and a digital one becomes increasingly philosophical rather than practical. Samsung's Matte Display, with its anti-glare surface and calibrated color accuracy, is specifically engineered to replicate the way light interacts with physical artwork — making the gap between print and pixel smaller than it has ever been.
How to Access the ABB 2026 Collection on Samsung Art Store
The Art Basel in Basel 2026 Collection is available on Samsung Art Store starting today. Compatible users can access it through any Samsung Art TV that supports the Art Store platform. The collection is part of Samsung's ongoing commitment to refreshing and expanding its digital art offerings, ensuring that subscribers always have something new to discover, whether they are longtime art enthusiasts or simply someone who wants their home to feel more beautiful and inspired.
- The collection features 24 works by Swiss and Switzerland-based artists.
- Works are drawn from eight acclaimed galleries exhibiting at Art Basel in Basel 2026.
- The collection is available exclusively through Samsung Art Store on Samsung Art TV.
- Access is available globally, bringing the Art Basel experience to homes worldwide.
- The ABB 2026 Collection is part of Samsung and Art Basel's continuing global partnership.
Art Without Borders: The Future of the Home Gallery
What Samsung and Art Basel have built together is not simply a marketing initiative or a technology demonstration. It is a genuine attempt to rethink the relationship between art, space, and access in the twenty-first century. By making the ABB 2026 Collection available to anyone with a Samsung Art TV — regardless of geography, budget, or art world connections — the partnership signals a future in which the finest art on earth is available to everyone, everywhere, every day.
Whether you are an avid collector, a casual admirer, or someone who has simply always wanted to surround yourself with beautiful things, the Art Basel in Basel 2026 Collection on Samsung Art Store represents an extraordinary opportunity. Art Basel comes to Basel once a year. Thanks to Samsung, it can now come home with you forever.