Samsung Art Store and Art Basel Unite to Bring World-Class Art Into Your Living Room
For art lovers who have always dreamed of owning a piece of gallery-quality work without the gallery price tag, Samsung Electronics has just made that dream a little more tangible. The global display leader and Official Art TV partner of Art Basel has officially launched the Art Basel in Basel (ABB) 2026 Collection — a carefully curated digital exhibition now exclusively available on the Samsung Art Store. The announcement marks another significant milestone in the ongoing partnership between Samsung and one of the world's most prestigious art fairs, bringing the cultural energy of Basel, Switzerland directly into homes across the globe.
What Is the Art Basel in Basel 2026 Collection?
The ABB 2026 Collection is a digital art exhibition featuring 24 original works by Swiss and Switzerland-based artists, sourced from eight renowned galleries that are actively exhibiting at Art Basel in Basel 2026. The live fair itself runs from June 18 to 21, 2026, in Switzerland — but thanks to Samsung's digital platform, the art doesn't have to stay confined to the fairgrounds. Starting today, users with a Samsung Art TV can browse, display, and truly live with these exceptional works from the comfort of their own homes.
The collection is a reflection of the rich, diverse creative landscape that defines Switzerland's contemporary art scene. From abstract compositions to figurative works, the selection spans a wide range of styles and mediums, giving viewers an authentic sense of what makes Art Basel in Basel one of the most important cultural events on the international calendar each year.
A Vision for Art in the Home
Speaking about the launch, Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics, emphasized the deeper intention behind the partnership: "Basel has a distinct place in the art world, and this collection reflects the creative range that makes the fair so meaningful. Through our longstanding partnership with Art Basel, we are helping customers turn their screens into a personal space for discovering, displaying, and living with art."
Those words capture the essence of what Samsung Art Store is all about. Rather than treating a television as purely an entertainment device, Samsung has pioneered the concept of the Art TV — a screen that transforms into a living canvas when not in use, displaying museum-quality artwork in stunning resolution. The ABB 2026 Collection is perhaps one of the most compelling arguments yet for why this vision matters.
The Samsung and Art Basel Partnership: A Growing Legacy
This latest collection is far from a one-off initiative. The ABB 2026 release is a continuation of a longstanding global partnership between Samsung Electronics and Art Basel, one that has steadily grown in scope and ambition over the years. Through this collaboration, Samsung has made it possible for select works from Art Basel fairs around the world — whether in Basel, Miami Beach, or Hong Kong — to reach Samsung Art TV users in virtually every corner of the globe.
The partnership is built on a shared belief: that access to great art should not be limited by geography, income, or physical ability to attend a fair. By digitizing and distributing these works through the Samsung Art Store platform, both organizations are democratizing the art world in a meaningful and lasting way.
Why Samsung Art TV Is the Ideal Canvas for Digital Art
Not all screens are created equal, and Samsung has invested heavily in ensuring that Art TV displays are worthy of the art they carry. Here's why the platform stands apart:
- Matte display technology reduces glare and mimics the look of a framed canvas on a gallery wall, making digital art feel tactile and real rather than pixelated and flat.
- High dynamic range (HDR) and QLED or OLED panel options ensure that colors are rendered with extraordinary depth and accuracy, honoring the artist's original intent.
- Ambient Mode allows the TV to blend into the home environment when not in active use, displaying artwork rather than a black screen — a subtle but transformative shift in how we relate to our living spaces.
- The Samsung Art Store itself offers a curated catalog of thousands of works from world-renowned artists and institutions, making it one of the most comprehensive digital art platforms available on any consumer device today.
How to Access the ABB 2026 Collection on Samsung Art Store
Accessing the Art Basel in Basel 2026 Collection is straightforward for existing Samsung Art TV owners. The collection is available directly through the Samsung Art Store, which is built into compatible Samsung Smart TVs. Users can browse the full selection of 24 works, read artist and gallery information, and choose pieces to display in their homes — all from a simple, intuitive interface designed with art appreciation in mind.
For those who have not yet experienced the Samsung Art Store, the ABB 2026 Collection serves as a compelling introduction to a platform that is quietly redefining what it means to own — or at least live with — fine art in the digital age.
The Broader Significance: Art for Everyone, Everywhere
What makes the Samsung and Art Basel collaboration so culturally significant is the statement it makes about access. Art Basel in Basel draws collectors, curators, gallery owners, and enthusiasts from around the world each June. Attendance is by invitation or ticket purchase, and physically being in Basel, Switzerland, is a prerequisite for the full experience. For the vast majority of art lovers worldwide, the fair remains something they follow online or read about after the fact.
The ABB 2026 Collection changes that dynamic. By making 24 carefully selected works available on Samsung Art Store simultaneously with the live fair, Samsung and Art Basel are extending the reach of the event in a way that feels inclusive rather than exclusive. Someone in Seoul, São Paulo, or Sydney can now experience a curated slice of Art Basel in Basel 2026 on their own terms, in their own time, and in their own home.
Final Thoughts: Where Technology Meets Culture
The launch of the Art Basel in Basel 2026 Collection on Samsung Art Store is more than a product announcement — it is a statement about the evolving relationship between technology and culture. As screens become more sophisticated and our homes become more intentional spaces, the idea of displaying world-class art digitally no longer feels like a compromise. With the right platform, the right display, and the right curation, it feels like the future. Samsung and Art Basel are helping to build that future, one curated collection at a time.
Whether you are a seasoned art collector or someone just beginning to explore the world of contemporary art, the ABB 2026 Collection on Samsung Art Store is an opportunity not to be missed. It is art, delivered to your door — no flight to Switzerland required.