Apple's Product Pipeline: 20 Devices to Expect Through 2026 and 2027
Apple's Worldwide Developers Conference (WWDC) 2026 may be behind us, but the company's hardware calendar is just getting started. With a more capable version of Siri finally arriving in beta — a full two years after its initial preview at WWDC 2024 — Apple appears ready to unleash a wave of new and long-delayed products. According to Bloomberg's Mark Gurman, writing in his Power On newsletter, roughly 20 new Apple products are expected to launch across the remainder of 2026 and throughout 2027. Here's a comprehensive breakdown of what's coming and why it matters.
Why This Product Cycle Is Different
Apple's upcoming product wave isn't just another routine refresh cycle. Several devices that were reportedly ready for market were deliberately held back until the smarter, more personal version of Siri was ready to ship. Now that this upgraded Siri has entered beta, the bottleneck appears to have cleared. Consumers and developers alike should expect a more tightly integrated hardware-software experience across the new lineup — one where Apple Intelligence plays a central role in nearly every new device category.
iPhones: The Headliners of Apple's 2026 Lineup
As always, the iPhone leads Apple's fall product announcements. September 2026 is expected to bring several notable upgrades across the lineup.
- iPhone 18 Pro: The flagship model is expected to feature Apple's new A20 Pro chip, a smaller Dynamic Island, a simplified capacitive Camera Control button, and additional display and camera improvements. This chip generation promises a significant leap in on-device AI processing power, making it the ideal companion for the new Siri capabilities.
- iPhone 18 and iPhone 18 Pro Max: Standard updates across the lineup are expected alongside the Pro, bringing trickle-down features from previous Pro models along with refinements in battery life and display technology.
- Foldable iPhone Ultra: Perhaps the most anticipated Apple device in years, the foldable iPhone Ultra is expected to mark Apple's first foray into the foldable smartphone market. Gurman has indicated this could arrive before the end of 2026, positioning Apple to compete directly with Samsung's Galaxy Z Fold series and Google's Pixel Fold. The device is expected to carry an ultra-premium price tag and introduce a form factor Apple has never shipped before.
Apple Watch: Incremental but Important Updates
The Apple Watch lineup is also due for its annual September refresh. While specific details remain limited ahead of the official announcement, Gurman expects the standard Apple Watch Series 11 update to arrive alongside the iPhones, with improvements to health sensors and battery performance. The Apple Watch Ultra 3 is also anticipated, likely bringing enhanced durability features and expanded fitness tracking capabilities for athletes and outdoor enthusiasts.
Smart Home Devices: Long-Awaited Arrivals
One of the more exciting categories in Apple's upcoming pipeline is smart home hardware, where the company has been relatively quiet for years.
- Apple Smart Home Hub: An all-new smart home hub from Apple could still arrive in 2026. This device, which has been rumored for some time, is expected to serve as a central control point for HomeKit-connected devices and could run an Apple Intelligence-enhanced version of Siri. It represents Apple's most direct attempt to compete with Amazon Echo and Google Nest Hub.
- HomePod mini (new generation): A long-overdue update to the HomePod mini is also on the horizon. The updated speaker is expected to incorporate improved audio performance and deeper integration with the new Siri, making it a more capable voice assistant hub for Apple households.
- Apple TV (new generation): The Apple TV hasn't seen a meaningful hardware update in several years. A new model is expected, likely featuring a faster chip, enhanced Apple Intelligence features, and potentially new smart home control capabilities that tie into the broader HomeKit ecosystem.
Mac: A Redesigned MacBook Ultra With OLED
On the Mac side, the headline product is a redesigned MacBook Ultra featuring an OLED display. Expected to arrive in early 2027, this machine would represent a major visual upgrade for Apple's professional laptop lineup, which has long relied on mini-LED technology. OLED would bring deeper blacks, improved contrast ratios, and better power efficiency — a meaningful leap for creative professionals and power users who depend on color accuracy.
Additional Mac updates across the iMac, Mac mini, and MacBook Pro lines are also anticipated throughout 2027 as Apple continues to roll out its next-generation silicon.
iPads and Wearables
New iPad models, including refreshes to the iPad Pro and iPad Air, are expected in 2027 with upgraded chips and potentially new Apple Pencil features. AirPods updates are also on Gurman's radar, with improvements to noise cancellation and health-monitoring capabilities reportedly in the works.
What It All Means for Apple and Its Users
Taken together, this product roadmap signals a company emerging from a period of strategic restraint. Apple held back key devices until its AI infrastructure — specifically the new Siri — was ready to support them properly. Now that the foundation is in place, the hardware can follow. From a consumer perspective, this means the products arriving in late 2026 and through 2027 will be more deeply integrated with Apple Intelligence than anything the company has shipped before.
For investors, analysts, and Apple enthusiasts, the next 18 months represent one of the most product-rich periods in the company's recent history. Whether it's the long-anticipated foldable iPhone, a smarter home ecosystem, or a pro Mac with an OLED display, Apple is clearly playing offense — and the lineup suggests the company has no intention of slowing down.